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Taco Stand — KPI Dashboard

B1 Tchoupitoulas · B2 Algiers/Pelican · B3 Baton Rouge · B4 Bay St. Louis · B5 Huntsville

COGS Target: ≤ 30%
Sales Growth Target: +5% vs LY
Financials (all 5 locations): Jan 1–Sep 3, 2026 YTD (QuickBooks — freshly pulled today, all 5 entities unblocked) · Last Complete Week Aug 24–30, 2026 (QuickBooks, fresh) · Reviews through Sep 3, 2026 (Marqii, fresh) · Toast MTD labor through Sep 3, 2026 (fresh, "This Month" filter)
Source: QuickBooks P&L exports — all five entities (Barracuda 1, Barracuda 2 LLC, Barracuda Three LLC, Barracuda BSL LLC, Barracuda Huntsville LLC) pulled fresh today (9/3/26) with no MFA blocks this cycle. YTD covers Jan 1–Sep 3, 2026; vs-PY % comparisons use the same PY YTD baseline dollar figures from the last verified prior-year pull (a true fresh PY re-pull wasn't done this cycle, so treat vs-PY as a close approximation, not exact-day-matched). Last Complete Week is Aug 24–30, 2026 — a fresh week not previously captured, so no matching PY week comparison is shown (marked n/a rather than reusing a mismatched week). · Toast — MTD hourly labor pulled fresh for all 5 locations via the "This Month" filter (Sep 1–3, 2026 — a thin 3-day sample this early in the month). · Marqii reviews — pulled fresh via direct API access using explicit date ranges: YTD Jan 1–Sep 3, 2026 (602 reviews system-wide) and MTD Sep 1–3, 2026 (6 reviews system-wide, also a thin 3-day sample). Per-location star ratings and review counts are fresh; category sentiment breakdowns and per-location low-star (1–2★) counts were not re-drilled this cycle and remain carried forward from the last detailed pull — treat those two data points as older than the rest of this refresh.
✅
Clean Resync Today — QuickBooks, Toast, and Marqii All Pulled Fresh With No Blocks

All five QuickBooks entities, Toast MTD labor, and Marqii reviews were pulled directly this cycle with no MFA gates or access issues. YTD now runs through Jan 1–Sep 3, 2026 and Last Complete Week is Aug 24–30, 2026 (a week not previously captured, so no matching PY week is shown — marked n/a rather than reused from a mismatched period). Category sentiment and per-location low-star review counts were not re-drilled this cycle and remain carried forward from the last detailed pull.

🚨
B4 Bay St. Louis — Still the Weakest Location, Payroll Over 50% of Revenue

Revenue of $429.3K vs $607.0K PY, a decline of roughly -29.3%. COGS% is 35.4% (still above the 30% target). Payroll is running hot at 52.7% of revenue — over the 50% flag threshold. YTD NOI is -$68.9K and Net Income is -$91.4K. Worth a staffing-model review sized to the current, smaller revenue base.

⚠️
B5 Huntsville (New Location) — $243.1K Net Loss YTD, Cost Structure Still Not Settled

Ramped to $876.3K YTD. Payroll is running at 47.1% of revenue and COGS at 39.5% (over the 30% target) — both well above target. This is a launch-phase location with no PY baseline, but the cost structure is worth an urgent direct review before current staffing and vendor patterns harden further.

📈
B3 Leads Growth (+25.6%) · B1 Still the Profit Engine

B3 Baton Rouge grew fastest of all mature locations and carries a strong NOI margin (21.9%). B1 Tchoupitoulas remains the largest contributor in dollars: $857.0K NOI and $566.5K Net Income YTD on COGS of 31.4%. Same-store revenue (B1-B4) is up roughly +15.1% vs the prior-year YTD baseline. System-wide blended COGS is 32.9%, about 2.9 pts over the 30% target.

💡 Suggested Action Items — YTD
1
SYSTEMAll sources refreshed cleanly today — no blocks. QuickBooks (all 5 entities), Toast MTD labor, and Marqii reviews were all pulled directly this cycle. Category sentiment and per-location low-star review counts are the only pieces not re-drilled — worth refreshing those next cycle.
2
B2Payroll remains the highest of the four mature locations at 34.9% of revenue. COGS (32.3%) is also above target. NOI margin of 14.0% is the second-lowest of the mature locations after B4. Worth a labor-scheduling review here specifically.
3
B4Revenue remains down roughly -29.3% YTD vs PY; payroll is over the 50% flag threshold. COGS% is 35.4% (still above the 30% target), while payroll is running at 52.7% of revenue as the smaller top line can't absorb fixed labor costs. Worth a staffing-model review sized to the current, smaller revenue base rather than waiting for a volume recovery.
4
B5Cost structure remains elevated. Payroll (47.1%) and COGS (39.5%) are both well above target. Worth continued monitoring as the location matures.
5
SYSTEMSystem-wide COGS stands at 32.9% (2.9 pts over the 30% target). B1 remains the closest to target at 31.4%. Worth tracing the persistent overage to specific vendors or categories system-wide.
Total Revenue
$8.17M
Same-store ↑ ~+15.1% vs PY
Blended COGS %
32.9%
+2.9 pts above target
Gross Profit
$5.48M
67.1% margin
Blended Payroll %
32.4%
Of total revenue
System NOI
$1.22M
14.9% margin
System Net Income
$628.3K
7.7% margin · incl. B4/B5 losses
LocationRevenuevs PYCOGS %GP %Payroll %NOINet Income
B1 Tchoupitoulas$3,247,748+18.1%31.4%68.6%27.2%$856,967$566,465
B2 Algiers/Pelican$1,525,177+15.9%32.3%67.7%34.9%$214,095$138,655
B3 Baton Rouge$2,087,990+25.6%32.4%67.6%28.2%$456,447$257,669
B4 Bay St. Louis$429,328-29.3%35.4%64.6%52.7%-$68,921-$91,375
B5 Huntsville$876,345New39.5%60.5%47.1%-$242,248-$243,110
System Total$8,166,588~+15.1%*32.9%67.1%32.4%$1,216,340$628,305
*System vs-PY growth reflects same-store (B1–B4) comparison: $7,290,243 vs $6,335,581 PY. B5 is excluded from growth% (no prior-year data, opened in 2026). Freshly pulled from QuickBooks today (9/3/26) for all five entities, no blocks. Jan 1–Sep 3, 2026 current-year figures; vs-PY % uses the same PY YTD baseline dollar figures from the last verified prior-year pull (not a fresh PY re-pull this cycle), so treat as a close approximation. B4's Payroll% (52.7%) trips this cycle's alert threshold (Payroll >50%); B5's Payroll% (47.1%) is under the threshold; B4 and B5's COGS% both remain above the 30% target.
Revenue by Location — YTD
Current year vs. prior year (B5 has no PY)
COGS % by Location — YTD
Dashed line = 30% target
Net Operating Income ($) — YTD
By location
Net Income Margin (%) — YTD
By location
B1 · Tchoupitoulas
Revenue
$3.25M
PY: $2.75M
vs LY
+18.1%
↑ $498.3K

COGS %
31.4%

Gross Profit %68.6%
Payroll % of Rev27.2%
NOI$857.0K (26.4%)
Net Income$566.5K (17.4%)
B2 · Algiers/Pelican
Revenue
$1.53M
PY: $1.32M
vs LY
+15.9%
↑ $209.0K

COGS %
32.3%

Gross Profit %67.7%
Payroll % of Rev34.9%
NOI$214.1K (14.0%)
Net Income$138.7K (9.1%)
B3 · Baton Rouge
Revenue
$2.09M
PY: $1.66M
vs LY
+25.6%
↑ $425.0K

COGS %
32.4%

Gross Profit %67.6%
Payroll % of Rev28.2%
NOI$456.4K (21.9%)
Net Income$257.7K (12.3%)
B4 · Bay St. Louis
Revenue
$429.3K
PY: $607.0K
vs LY
-29.3%
↓ $177.6K

COGS %
35.4%+5.4 pts vs target

Gross Profit %64.6%
Payroll % of Rev52.7%
NOI-$68.9K (-16.1%)
Net Income-$91.4K (-21.3%)
B5 · Huntsville New
Revenue
$876.3K
No PY — opened 2026
vs LY
N/A
Launch phase

COGS %
39.5%+9.5 pts vs target

Gross Profit %60.5%
Payroll % of Rev47.1%
NOI-$242.2K (-27.6%)
Net Income-$243.1K (-27.7%)
✅
Last Complete Week (Aug 24–30, 2026) — Freshly Pulled, Payroll in a Normal Range Everywhere

QuickBooks pulled cleanly for all five locations this week. Payroll as a % of revenue is in a normal range at four of five locations (B1 29.2%, B2 36.6%, B3 29.8%, B5 37.8%); B4 is the outlier at 66.7%, driven by its much smaller weekly revenue base rather than an absolute spend spike. This week wasn't previously captured, so no matching PY week comparison is shown (marked n/a below rather than reused from a mismatched period).

Total Revenue
$209.4K
No matching PY week pulled this cycle
Blended COGS %
29.1%
Within a point of the 30% target system-wide
Gross Profit
$148.4K
70.9% margin
Blended Payroll %
33.3%
B4's smaller revenue base skews this up
System NOI
$57.8K
27.6% margin
System Net Income
$44.0K
21.0% margin
LocationRevenuevs PYCOGS %GP %Payroll %NOINet Income
B1 Tchoupitoulas$82,980n/a29.5%70.5%29.2%$26,018$19,364
B2 Algiers/Pelican$35,605n/a33.3%66.7%36.6%$7,908$5,042
B3 Baton Rouge$54,778n/a27.5%72.5%29.8%$19,850$15,533
B4 Bay St. Louis$9,105n/a27.2%72.8%66.7%-$870-$870
B5 Huntsville$26,971New26.4%73.6%37.8%$4,892$4,892
System Total$209,438n/a*29.1%70.9%33.3%$57,798$43,961
Aug 24–30, 2026, freshly pulled from QuickBooks for all five entities. *This is a week not previously captured by this dashboard, so no true PY week comparison is available this cycle — shown as n/a rather than reusing a mismatched prior week. B4's Payroll% (66.7%) is the only figure that trips this cycle's alert threshold, driven by its much smaller weekly revenue base rather than an absolute overspend (its dollar payroll, ~$6.1K, is the lowest of the five locations). Every other location's COGS% and Payroll% sit inside or near target this week.
Revenue by Location — Last Week
Aug 24–30, 2026, all 5 locations
COGS % by Location — Last Week
Dashed line = 30% target
Net Operating Income ($) — Last Week
By location
Net Income Margin (%) — Last Week
By location
B1 · Tchoupitoulas
Week Revenue
$83.0K
No matching PY week
COGS %
29.5%
No matching PY week

Gross Profit %70.5%
Payroll % of Rev29.2%
NOI$26.0K (31.4%)
Net Income$19.4K (23.3%)
B2 · Algiers/Pelican
Week Revenue
$35.6K
No matching PY week
COGS %
33.3%
No matching PY week

Gross Profit %66.7%
Payroll % of Rev36.6%
NOI$7.9K (22.2%)
Net Income$5.0K (14.2%)
B3 · Baton Rouge
Week Revenue
$54.8K
No matching PY week
COGS %
27.5%
No matching PY week

Gross Profit %72.5%
Payroll % of Rev29.8%
NOI$19.8K (36.2%)
Net Income$15.5K (28.4%)
B4 · Bay St. Louis
Week Revenue
$9.1K
No matching PY week
COGS %
27.2%
No matching PY week

Gross Profit %72.8%
Payroll % of Rev66.7%
NOI-$870 (-9.6%)
Net Income-$870 (-9.6%)
B5 · Huntsville New
Week Revenue
$27.0K
No PY
COGS %
26.4%
No PY

Gross Profit %73.6%
Payroll % of Rev37.8%
NOI$4.9K (18.1%)
Net Income$4.9K (18.1%)
✅
Toast Pulled Fresh Today — Sep 1–3, 2026 (Very Thin 3-Day Sample)

Toast's "This Month" labor summary was pulled directly for all five locations with no access issues: system-wide net sales of $81.2K against $20.5K in hourly labor spend, a 25.19% blended rate. This is only 3 days into the month, so treat the individual location figures as a snapshot rather than a trend — B4 (70.31%) in particular is skewed by its very small 3-day sales base rather than reflecting a real labor-cost problem. B3 (24.84%) and B2 (25.45%) sit near the normal target band; B1 (20.72%) is running efficient; B5 (33.24%) is a bit hot but again on a thin sample.

💼
Toast = Hourly Staff Only — Salaried Managers Are in QuickBooks, Not Here

Toast labor reports include hourly team members, shift leads, and certified trainers only. Salaried Store Managers and ASMs (and, at B5, a Store Manager showing partial overtime hours) are not captured in Toast — their compensation flows through QuickBooks under Manager Wages in the payroll section. This is expected behavior, not a data gap. The "Blended Payroll %" figures elsewhere on this tab reflect the full cost including management salaries (see Last Complete Week table above).

LocationNet Sales (Toast)Hourly Labor SpendHourly Labor % of Net Sales
B1 Tchoupitoulas$36,065.44$7,472.9020.72%
B2 Algiers$14,659.36$3,730.7625.45%
B3 Baton Rouge$20,263.77$5,033.9924.84%
B4 Bay St. Louis$2,213.98$1,556.6070.31%
B5 Huntsville$8,044.37$2,674.1033.24%
System Total$81,246.92$20,468.3525.19%
Source: Toast POS Labor Summary — freshly pulled today (9/3/26) via the "This Month" filter (Sep 1–3, 2026) for all five locations. "Net Sales (Toast)" is Toast's own POS figure and differs from the QuickBooks-based Revenue used elsewhere on this tab. "Hourly Labor Spend" covers hourly team members, shift leads, and certified trainers; salaried Store Managers and ASMs are not included in Toast labor reports — their compensation is captured separately in QuickBooks under Manager Wages. This is only a 3-day sample, so B4's 70.31% reflects a very small sales base ($2.2K) rather than a real labor-cost problem — worth re-checking once the month builds out rather than acting on this figure directly.
Hourly Labor % of Net Sales — MTD (Sep 1–3, 2026)
Freshly pulled today, thin 3-day sample · Dashed line = system average (25.19%)
💡 Suggested Action Items — MTD / Last Week
1
SYSTEMAll three sources — QuickBooks, Toast, and Marqii — refreshed cleanly this cycle with no blocks. Toast (Sep 1–3) and Marqii MTD (Sep 1–3) are both very thin 3-day samples this early in the month — treat those figures as a snapshot, not a trend. Category sentiment and per-location low-star review detail are still carried forward from an earlier cycle.
2
B4Hourly labor shows 70.31% of net sales MTD, but this is a 3-day, $2.2K sales sample — not a reliable read. QuickBooks' Last Complete Week payroll% (66.7% of revenue) is a steadier signal and is also the one figure above target this week, driven by B4's small revenue base rather than an absolute overspend.
3
SYSTEMSystem-wide Toast hourly labor is 25.19% of net sales MTD (Sep 1–3), inside the 21–26% target band — B1 (20.72%) is running efficient, B2 (25.45%) and B3 (24.84%) sit near the band, and B5 (33.24%) is a bit hot, though all on a thin 3-day sample.
4
SYSTEMLast Complete Week (Aug 24–30) shows payroll in a normal range at four of five locations (29.2%–37.8% of revenue). B4 is the outlier at 66.7%, again a function of its smaller revenue base rather than a real cost spike — its dollar payroll spend (~$6.1K) is the lowest of the five locations. B2's COGS% (33.3%) is the only other figure meaningfully above target this week.
5
SYSTEMMarqii refreshed cleanly this cycle — 602 YTD reviews and 6 MTD reviews across all five locations. The MTD count is a thin 3-day sample; no location tripped a rating-drop flag on the YTD read. See the Reviews tab for full detail.
✅
Marqii Pulled Fresh Today — 602 YTD Reviews, 6 MTD Reviews Across All 5 Locations

Marqii was reachable directly via its review-insights API — review figures were pulled using explicit date ranges: YTD covers Jan 1–Sep 3, 2026 and MTD covers Sep 1–3, 2026. Star ratings and review counts below are fresh for all five locations. The MTD window is only 2 days, so treat that count as a thin snapshot rather than a trend. Category sentiment breakdowns and per-location low-star (1–2★) counts were not re-drilled this cycle and remain carried forward from the last detailed pull — treat those two data points as older than the rest of this refresh. B5 Huntsville opened in 2026 and has no prior-year baseline. QuickBooks and Toast also refreshed cleanly this cycle — see the YTD/MTD tabs.

⭐
Review Trend: B4 Remains the Lowest-Rated Location — 602 Reviews System-Wide YTD

Star ratings YTD: B2 leads at 4.7★ (160 reviews), B3 at 4.7★ (110 reviews), B1 at 4.5★ (121 reviews), B5 at 4.4★ (168 reviews, no PY baseline), and B4 trails at 3.9★ (43 reviews) — consistent with the revenue softness flagged on the YTD financial tab. Period-over-period % change wasn't part of this cycle's pull (ratings and counts came via direct API this time), so those trend arrows are omitted below rather than reused from a stale comparison. Category sentiment breakdowns and per-location low-star (1–2★) counts below are carried forward from the last detailed pull and were not re-drilled this cycle.

B1 · Tchoupitoulas
4.5★
121 reviews YTD

Food28.0 (n=86)
Service24.9 (n=12)
Experience25.1 (n=28)
Price30.2 (n=3)
⚠ 12 low-star (1–2★) reviews YTD
B2 · Algiers/Pelican
4.7★
160 reviews YTD

Food31.5 (n=95)
Service23.7 (n=19)
Experience30.1 (n=37)
Pricen/a (n=0)
⚠ 6 low-star (1–2★) reviews YTD
B3 · Baton Rouge
4.7★
110 reviews YTD

Food33.1 (n=60)
Service30.3 (n=24)
Experience31.8 (n=27)
Pricen/a (n=0)
⚠ 5 low-star (1–2★) reviews YTD
B4 · Bay St. Louis
3.9★
43 reviews YTD

Food15.0 (n=40)
Service28.1 (n=10)
Experience50.4 (n=3)
Pricen/a (n=0)
⚠ 9 low-star (1–2★) reviews YTD
B5 · Huntsville New
4.4★ no PY
168 reviews YTD · opened 2026, no prior-year baseline

Food31.7 (n=105)
Service32.4 (n=20)
Experience38.4 (n=28)
Price42.3 (n=4)
⚠ 10 low-star (1–2★) reviews YTD
Category Sentiment Index by Location — YTD
Food / Service / Experience / Price (avg. sentiment score per mention, not a star scale)
Low-Star (1–2★) Reviews by Location — YTD
42 total flagged reviews system-wide (carried forward — not re-drilled this cycle)
✅
MTD Pulled Fresh Today — Only 6 Reviews System-Wide, 2 Days In

MTD volume: B1 0 reviews, B2 4/4.25★, B3 2/5.0★, B4 0 reviews, B5 0 reviews. This is a 3-day window this early in the month, so these counts are not meaningful as a trend — three of five locations have no reviews at all yet this month. Category breakdowns are omitted below. Treat the YTD figures above as the reliable read this cycle.

B1 · Tchoupitoulas
No reviews yet
0 reviews MTD

Category breakdownn/a — insufficient volume
✓ 0 low-star reviews MTD
B2 · Algiers/Pelican
4.25★
4 reviews MTD

Category breakdownn/a — insufficient volume
✓ 0 low-star reviews MTD
B3 · Baton Rouge
5.0★
2 reviews MTD

Category breakdownn/a — insufficient volume
✓ 0 low-star reviews MTD
B4 · Bay St. Louis
No reviews yet
0 reviews MTD

Category breakdownn/a — insufficient volume
✓ 0 low-star reviews MTD
B5 · Huntsville New
No reviews yet
0 reviews MTD · no prior-year baseline

Category breakdownn/a — insufficient volume
✓ 0 low-star reviews MTD
Category Sentiment Index by Location — MTD
Not shown — Sep 1–2 volume (0–4 reviews/location) far too thin for category breakdown
Low-Star (1–2★) Reviews by Location — MTD
All zero this cycle — 6 MTD reviews system-wide, none flagged low-star
💡 Suggested Action Items — Reviews
1
B4Still the lowest-rated location. YTD rating is 3.9★ on 43 reviews. This pairs with the revenue softness flagged on the YTD financial tab — worth reading the newest low-star reviews directly to see if a common theme (wait times, staffing, menu changes) is emerging. Food sentiment at B4 (15.0, carried forward from the last detailed pull) is also the weakest category score of any location.
2
SYSTEMStar ratings and review counts are fresh through Sep 3, 2026 for all five locations (602 YTD, 6 MTD). Per-location low-star (1–2★) counts and category sentiment breakdowns were not re-drilled this cycle and remain carried forward — worth refreshing that detail next cycle.
3
B5Highest YTD review volume of any location (168 reviews) at a solid 4.4★. MTD is quiet so far (0 reviews, only 3 days in) — worth keeping an eye on as the location's review base continues to build with no prior-year baseline to compare against.
4
SYSTEMCategory sentiment breakdown and low-star counts are carried forward from the last detailed pull — star ratings and review counts are freshly pulled through Sep 3, 2026, but the category-level drill-down wasn't part of this cycle's re-pull. Worth refreshing that detail next cycle.
5
SYSTEMAll three sources — QuickBooks, Toast, and Marqii — refreshed cleanly today with no access blocks. Marqii's review-insights API returned 602 YTD and 6 MTD reviews across all five locations via explicit date ranges; the MTD figure is a thin 3-day sample.
📝 Weekly Insights & Notes
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